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Defining your
personal brand

Personal branding is the process of defining and promoting what you stand for as an individual. Your personal brand is a culmination of the experiences, skills and values that differentiate you.

Everyone has their own personal brand. Just like with corporate brands, people will perceive you in a certain way. By taking charge of your personal brand you can determine what people think and feel when they interact with you.

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How to create a
personal brand

It’s not about presenting a fake identity or creating a character for yourself. Successful personal branding is about curating certain parts of your personality to present yourself to your network in the best possible light.

A personal brand exists whether you create it for yourself or not. It’s a culmination of all your online and offline behavior. However, you can adjust your brand with a few careful steps.

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The benefits of
personal branding

A personal branding strategy is a way for ambitious people to improve their reputation online, but also to:

• Improved credibility as you showcase your skills and highlight your knowledge.

• Differentiation as you explain what sets you apart from other people in your space and demonstrate your specialties.

• Connection to your target audience as they begin to understand who you are and what you stand for.

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